Why Attend?

Where Cruise Meets the European Community

10 - 12 SEPTEMBER 2025 | Hamburg, Germany


Registration is now officially open for Seatrade Europe 2025! This year’s event is set to make waves with its exciting 12th edition in Hamburg - the vibrant hub of the European cruise industry.

Hamburg is the leading European source market for passengers, with over €6.3 billion spent on cruises by German vacationers in 2024 and 300 cruise calls expected to occur in 2025! Don't miss your chance to be part of this growing momentum.
 

Secure your place 

Why Attend Seatrade Europe?

Europe's meeting point for the cruise industry, Seatrade Europe serves as the gateway for the international cruise industry.

Join your community to meet, discuss issues confronting the European cruise and river cruise market, and discover ports/destinations, suppliers, and manufacturers all in one place.

Register now

Discover Our Special Areas

Experience Innovation Firsthand!

The Tech Zone

Step into the future of the cruise industry! The brand new Tech Zone showcases cutting-edge technologies – from AI and smart terminal solutions to onboard hospitality management systems. Discover how digitalization and sustainability are transforming the industry.

A must-visit for anyone shaping the future of cruise tech!

Tech Zone Exhibitors:

Agilysys UK Ltd. | elysium audio solutions GmbH | Maritime IT Solutions Ltd | PAPAGENA Projects GmbH | Region Lovers | Shipping Technology B.V. | Smardt OPK Chillers GmbH | SMARTVEL | Speedcast Communications Inc. | SRL Téthys Naval

Fresh Ideas, New Faces

Newcomers Boulevard

Welcome to the innovation hotspot for first-time exhibitors! The Newcomers Boulevard gives emerging companies a platform to showcase their products and services to an international audience.

Compact, creative, and full of surprises – this is where tomorrow’s trends are born!

Newcomers Boulevard Exhibitors:

AquaBanas | CQRTS | Sensi Food GmbH Onshii Produktion | Shore to Sea | Superyacht Tenders and Toys SYTT Group | The Naval Office International UG | Vox S.P.A. | Weihai Shanhua Carpet Group Co.

The World in One Place

Destination Discovery Zone

Get inspired! The Destination Discovery Zone brings together global destinations and shore excursion providers in one vibrant space. Explore new itineraries, authentic experiences, and creative concepts for unforgettable cruise journeys.

Perfect for itinerary planners, providers, and explorers alike! 

Destination Discovery Zone Exhibitors: 

AUSTRALIAN CRUISE ASSOCIATION | Greek Travel Advisors | Hong Kong Tourism Board | Infinity Destinations | Liledo Travel | Naha Port Authority | NORMANDY PRIVATE TOURS SAS  Navette Plus | Robban Tourism Services Company | Springbok Atlas Tours & Safaris | The Association for the Promotion of Cruises to Hokkaido | Aventuras 2000 Colon 2000 Group | Busan Tourism Organization | Korea Tourism Organization | Vanilla Islands Organisation

Matchmaking Is Open

Start arranging meetings with decision-makers and buyers ahead of the show using Matchmaking, Seatrade Cruise's robust AI-powered search engine that helps you meet your perfect match.

If you've fully registered, you will receive an email from seatrade-europe-2025@swapcardmail.swpcd-send.com – the email will contain your personal link and don’t forget to check your spam folder too. Any questions? Get in touch with our team.

Please allow 48 hours to receive access to the matchmaking system.

Get in touch

Cruise Night Party

Seatrade Europe never disappoints when it comes to a schedule brimming with informal and formal meeting opportunities to reconnect with your peers.

Don’t miss the Cruise Night Party which is open to all Seatrade Europe B2B attendees!

Please remember to bring your Seatrade Europe badge with you.
 

LocationAltes Mädchen 
Lagerstraße 28b
20357 Hamburg
Date11 September 2025 
Start18:00

 

Sponsored by Lloyd's Register

Seatrade Cruise Awards 2025 (Invite only)

Witness industry stars receive their well-deserved recognition, network with visionaries shaping tomorrow's landscape, and be part of a night that honours exceptional talent and groundbreaking innovation.

Winners will be announced at the Speakers' Reception on Wednesday 10 September.

Be part of the celebration

“We are looking forward to re-engaging with established ports and destinations, as well as meeting new and emerging destinations, at Seatrade Europe in Hamburg this September.”

Senior Manager, Itinerary and Destination Planning at Carnival UK (P&O Cruises & Cunard)

Logo in partnership with IC River Cruise and River Cruise Europe

River Cruise Day on 11 September 2025

In partnership with IG River Cruise and River Cruise Europe, the River Cruise Day on 11 September 2025 offers a packed itinerary of sessions focused on the river cruise market’s evolution with plenty of actionable insights for cruise lines and emerging destinations alike.

See the River Cruise Programme

Hamburg Cruise Days

Europe's most beautiful cruise festival, Hamburg Cruise Days, is returning on 12-14 September. Extend your stay when visiting Seatrade Europe 2025 to see stunning ships, culinary highlights, cabaret, productions such as the Great Hamburg Cruise Days Parade, and so much more.

Discover Hamburg Cruise Days

Which Cruise Lines Attend?

Conference

Exhibitor List

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