Why attend?

Where Cruise Meets the European Community

10 - 12 SEPTEMBER 2025 | Hamburg, Germany

Registration is now officially open for Seatrade Europe 2025! This year’s event is set to make waves with its exciting 12th edition in Hamburg - the vibrant hub of the European cruise industry.

Hamburg is the leading European source market for passengers, with over €6.3 billion spent on cruises by German vacationers in 2024 and 300 cruise calls expected to occur in 2025! Don't miss your chance to be part of this growing momentum.

Secure your place

Why Attend Seatrade Europe?

Europe's meeting point for the cruise industry, Seatrade Europe serves as the gateway for the international cruise industry.

Join your community to meet, discuss issues confronting the European cruise and river cruise market, and discover ports/destinations, suppliers, and manufacturers all in one place.

BRAND NEW: The Tech Zone

The Tech Zone is an immersive feature area on the show floor showcasing IT suppliers, shore power providers, and emerging tech innovators aiming to make waves in the cruise industry.

Seatrade Cruise Awards 2025

Entries Are Now Open!

Have you or your team made a notable contribution to the cruise industry over the past year that's worth celebrating? Share the achievement with us before 25 July 2025. Winners will be announced at Seatrade Cruise Europe on Wednesday 10 September!

The best part, it is completely free to enter!

Find out more

“We are looking forward to re-engaging with established ports and destinations, as well as meeting new and emerging destinations, at Seatrade Europe in Hamburg this September.”

Senior Manager, Itinerary and Destination Planning at Carnival UK (P&O Cruises & Cunard)

River Cruise Day on 11 September 2025

In partnership with IG River Cruise and River Cruise Europe, the River Cruise Day on 11 September 2025 offers a packed itinerary of sessions focused on the river cruise market’s evolution with plenty of actionable insights for cruise lines and emerging destinations alike.

The programme of River Cruise Day and tickets will be available in June 2025.

Hamburg Cruise Days

Europe's most beautiful cruise festival, Hamburg Cruise Days, is returning on 12-14 September. Extend your stay when visiting Seatrade Europe 2025 to see stunning ships, culinary highlights, cabaret, productions such as the Great Hamburg Cruise Days Parade, and so much more.

Discover Hamburg Cruise Days