Plan Your Visit
Discover
Discover innovative cruise products, services, and destinations at Seatrade Europe 2025 from over 250 exhibitors. Explore the Newcomer's Boulevard for non-tourism companies making their debut at this year's show, uncover destinations new to the event in the Destination Discovery Zone, and experience cutting-edge advancements in the all-new Tech Zone.
Meet with these exhibitors:
- IDEMIA
- Speedcast
- Papagena Projects GmbH
- cruisePAL
- Visit Qatar
- Global Ports Holding
- Hong Kong Tourism Board and so many more.
Learn
Anchored under the theme 'Future Forward', European cruise leaders come together for a powerful keynote panel, and 24+ hours of inspiring and educational content designed to shape tomorrow's cruise landscape. Not only that, the dedicated River Cruise Day will feature expert-led sessions offering plenty of actionable insights.
Connect
Sponsored by Quvia, don't miss the Cruise Night Party on 11 September, open to all Seatrade Europe attendees! Plus, take advantage of the Matchmaking Programme to schedule meetings weeks in advance with key contacts. There are also sector-specific networking efforts taking place throughout the show floor.
What´s New for 2025 ?
Tech Zone
An immersive feature area on the show floor showcasing IT suppliers, shore power providers, and emerging tech innovators aiming to make waves in the cruise industry.
Meet with these exhibitors: IDEMIA, PAPAGENA Projects GmbH, and so many more.
Destination Discovery Friday
For the first time ever, Seatrade Europe is opening its doors on Friday for private visitors and travel agencies as well as tourism students. And, it's free to attend for students!
Travel Agent Days
As part of the newly introduced Travel Agent Days on 11 and 12 September, guests can attend the trade fair and visit a special programme for Travel Agents with a discounted fee – including access to the popular Cruise Night on Thursday evening.
What Else Is On?
Matchmaking Is Open
Start arranging meetings with decision-makers and buyers ahead of the show using Matchmaking, Seatrade Cruise's robust AI-powered search engine that helps you meet your perfect match.
If you've fully registered, you will receive an email from seatrade-europe-2025@swapcardmail.swpcd-send.com – the email will contain your personal link and don’t forget to check your spam folder too. Any questions? Get in touch with our team.
Please allow 48 hours to receive access to the matchmaking system.
Commanders' Club - Exclusively for Cruise Line Executives
The Commanders’ Club, sponsored by the Costa Rica Tourism Board, offers top executives exclusive access to premium services, including a dedicated networking lounge, private meeting spaces, and a pre-event concierge service.
If you’re a registered cruise line, look out for communications from our concierge service nearer to the event or feel free to contact us with any questions.
12 – 14 September 2025
Come for Seatrade Europe 2025, Stay for Hamburg Cruise Days
The Hamburg Cruise Days 2025 are approaching and the anticipation is growing:
from 12 to 14 September, the atmospheric event invites all cruise, travel and port fans to Hamburg to satisfy their longing for the sea.
Along the promenade from the Landungsbrücken to the Elbphilharmonie concert hall, visitors can look forward to a varied and high-quality programme on land and at sea:
in a unique maritime atmosphere, with exciting shipping company presentations, culinary highlights, cabaret and a children's adventure world - and with unique, atmospheric evening productions on the Elbe.
Registration Hours
| 09 September | 12:00 PM - 06:00 PM |
| 10 September | 08:30 AM - 06:00 PM |
| 11 September | 08:30 AM - 06:00 PM |
| 12 September | 08:30 AM - 02:00 PM |
Opening Hours
| Conference | |
|---|---|
| 10 September | 08:30 AM - 06:00 PM |
| 11 September | 08:30 AM - 06:00 PM |
| 12 September | 08:30 AM - 02:00 PM |
| Expo | |
|---|---|
| 10 September | 10:00 AM - 06:00 PM |
| 11 September | 10:00 AM - 06:00 PM |
| 12 September | 10:00 AM - 02:00 PM |
Date
Address
Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg
Entrance
Central Entrance
Hall
A4