Plan Your Visit
Discover
Discover innovative cruise products, services, and destinations at Seatrade Europe 2025 from over 250 exhibitors. Explore the Newcomer's Boulevard for non-tourism companies making their debut at this year's show, uncover destinations new to the event in the Destination Discovery Zone, and experience cutting-edge advancements in the all-new Tech Zone.
Meet with these exhibitors:
- IDEMIA
- Speedcast
- Papagena Projects GmbH
- cruisePAL
- Visit Qatar
- Global Ports Holding
- Hong Kong Tourism Board and so many more.
Learn
Anchored under the theme 'Future Forward', 140+ European cruise leaders came together for 24+ hours of inspiring and educational content designed to shape tomorrow's cruise landscape. Not only that, the dedicated River Cruise Day featured expert-led sessions offering plenty of actionable insights.
Connect
Sponsored by Quvia, the Cruise Night Party was open to all Seatrade Europe attendees and celebrated all things cruise! Plus, the Matchmaking Programme was used by attendees to schedule meetings weeks in advance with key contacts. There were also sector-specific networking efforts taking place throughout the 2025 show floor.
What Was New for 2025?
Tech Zone
An immersive feature area on the 2025 show floor showcasing IT suppliers, shore power providers, and emerging tech innovators aiming to make waves in the cruise industry.
Meet with these exhibitors: IDEMIA, PAPAGENA Projects GmbH, and so many more.
Destination Discovery Friday
For the first time ever, Seatrade Europe opened its doors for private visitors and travel agencies as well as tourism students. And, it was free to attend for students!
Travel Agent Days
As part of the newly introduced Travel Agent Days on 11 and 12 September, guests could attend the trade fair and visit a special programme for Travel Agents with a discounted fee – including access to the popular Cruise Night on the Thursday evening.
