Why Attend?

Seatrade Europe 2025 Made Waves in Hamburg!

10 - 12 SEPTEMBER 2025 | Hamburg, Germany


Seatrade Europe 2025 opened it's doors for three days in Hamburg – the vibrant hub of the European cruise industry! With over €6.3 billion spent on cruises by German vacationers in 2024 and 300 cruise calls expected in 2025, this year's show was the perfect place to connect the global community once again. 

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This was Seatrade Europe 2025 ...

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Discover Our Special Areas

Experience Innovation Firsthand!

The Tech Zone

Step into the future of the cruise industry! The brand new Tech Zone showcases cutting-edge technologies – from AI and smart terminal solutions to onboard hospitality management systems. Discover how digitalization and sustainability are transforming the industry.

A must-visit for anyone shaping the future of cruise tech!

Tech Zone Exhibitors:

Agilysys UK Ltd. | elysium audio solutions GmbH | Maritime IT Solutions Ltd | PAPAGENA Projects GmbH | Region Lovers | Shipping Technology B.V. | Smardt OPK Chillers GmbH | SMARTVEL | Speedcast Communications Inc. | SRL Téthys Naval

Fresh Ideas, New Faces

Newcomers Boulevard

Welcome to the innovation hotspot for first-time exhibitors! The Newcomers Boulevard gives emerging companies a platform to showcase their products and services to an international audience.

Compact, creative, and full of surprises – this is where tomorrow’s trends are born!

Newcomers Boulevard Exhibitors:

AquaBanas | CQRTS | Sensi Food GmbH Onshii Produktion | Shore to Sea | Superyacht Tenders and Toys SYTT Group | The Naval Office International UG | Vox S.P.A. | Weihai Shanhua Carpet Group Co.

The World in One Place

Destination Discovery Zone

Get inspired! The Destination Discovery Zone brings together global destinations and shore excursion providers in one vibrant space. Explore new itineraries, authentic experiences, and creative concepts for unforgettable cruise journeys.

Perfect for itinerary planners, providers, and explorers alike! 

Destination Discovery Zone Exhibitors: 

AUSTRALIAN CRUISE ASSOCIATION | Greek Travel Advisors | Hong Kong Tourism Board | Infinity Destinations | Liledo Travel | Naha Port Authority | NORMANDY PRIVATE TOURS SAS  Navette Plus | Robban Tourism Services Company | Springbok Atlas Tours & Safaris | The Association for the Promotion of Cruises to Hokkaido | Aventuras 2000 Colon 2000 Group | Busan Tourism Organization | Korea Tourism Organization | Vanilla Islands Organisation

“We are looking forward to re-engaging with established ports and destinations, as well as meeting new and emerging destinations, at Seatrade Europe in Hamburg this September.”

Senior Manager, Itinerary and Destination Planning at Carnival UK (P&O Cruises & Cunard)

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