Over 250 exhibiting companies are confirmed including those in the inaugural new Tech Zone and those choosing The Newcomers Boulevard. At least 10% of exhibitors are new ensuring cruise executives will experience the most up to date opportunities and innovation the industry has to offer.
The Destination Discovery Zone returns and will be awash with cruise itinerary inspiration . T- this year over a dozen new destinations will be there - mostly from outside of Europe - mirroring – Truly mirroring the industry’s continued global growth. – most are from outside Europe.
For limited, last-minute availability for exhibition stands or sponsorship opportunities contact victoria.philpot(at)informa(dot)com
Cruise line executives have now registered from over 70 cruise line brands and represent over 90 countries. They will be there to discover new suppliers, network with existing contacts and future-proof their knowledge and personal brands.
All industry executives can apply for last-minute tickets here. Tickets | Seatrade Europe - Seatrade Europe
In addition to doing business, a very strong conference programme has now been announced and includes over 125 key industry leaders and experts. President & CEO of CLIA, Charles “Bud” Darr and Maive Rute from the European Commission are among the exceptional line-up.
Also making an appearance are many of the 14 Seatrade Cruise Brand Ambassadors ensuring the influence of the event remains industry leading. Also, with a record breaking 168 entries, the annual Seatrade Cruise Awards sponsored by Lloyd’s Register and Oracle Hospitality, will mean the industry leading teams and brands will be celebrating their excellence and achievements amongst their tribe.
More new features and partnerships - As part of the newly introduced Travel Agent Days on 11 and 12 September, guests can attend the show free of charge – including access to the popular Cruise Night on Thursday evening. This is made possible through a partnership with fvw|TravelTalk. The initiative is also supported by MSC Cruises, TUI Cruises and Cunard.
Destination Discovery Friday On Friday, 12 September 2025, for the first time, doors open to private cruise enthusiasts. From 10:00 a.m. to 2:00 p.m., visitors can explore new cruise destinations – from Europe to the Caribbean; – gain fascinating insights into cutting-edge onboard technology and innovations; , and gather fresh ideas for their next dream voyage. A total of 500 tickets will be available for this special day. Starting today, 15 August, 100 of them will be distributed free of charge exclusively via the Hamburger Abendblatt.
A further global network of support and partners are also committed to deliver the best Seatrade Europe event including:
Strategic partners: CLIA and HAMBURG CRUISE NET
River Cruise Day partners: IG River Cruise and RIVER CRUISE EUROPE
Charitable Partner: Mercy Ships
Official Publications: Seatrade Cruise News and Seatrade Cruise Review
Media Partners: Cruise&Ferry, International Cruise Ship Industry, Ship & Offshore and TRAVEL AND TOUR WORLD. Over 40 members of the press are also accredited to report from the show
Travel and Accommodation Partners: Lufthansa, HVV card, HotelMap, HRS Hotel Search and Hamburg Tourismus GmbH
In total it is predicted 3,500 attendees will be attending Seatrade Europe in person – A gathering no cruise industry executive can afford miss.
