Organised by

Hamburg Messe und Congress

In partnership with

Seatrade Cruise

Cruising Into Tomorrow

Modern cruise ships stand at the forefront of maritime innovation, where luxury meets cutting-edge technology, and there's no better place to witness this than in Hamburg, Germany’s largest port city. The beautiful maritime metropolis is home not only to Europe’s most important cruise shipyards and shipping companies, it’s also the world’s capital of classification societies.

Join us on 10 - 12 September 2025 in Hamburg to connect with your international cruise community, discuss issues confronting the European cruise and river cruise market, and discover cruise suppliers all in one place.
 

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Event at a Glance

Why Attend

Inspirational Content

Seatrade Europe 2025 is the leading event for the European cruise market. Join industry leaders as they shape tomorrow's cruise landscape through expert-led conference sessions and dynamic discussions. Also, enjoy a packed itinerary of sessions focused solely on the river cruise market.

Vibrant Show Floor

Connect with the entire cruise supply chain at Europe's premier cruise event. Discover innovations and opportunities across every sector, from ports and destinations to shipbuilders and tech providers.

Networking Opportunities

From the Welcome Reception to the Networking Parties, plus sector-specific events - there are countless opportunities to connect with industry peers. Our Matchmaking Programme also helps you connect with the right people at the touch of a button!

Conference Programme -
Future Forward

An agenda spanning the entire cruise experience

Cruise Cities, Communities & Impact | Destination Development & Tourism Strategy | Environmental Stewardship & ESG | European Cruise Outlook | Global Growth: Emerging Deployment Markets Beyond Europe | Luxury, Small Ship & Expedition Sector Growth | Next-Gen Ships & Smart Design | Port Operations & Infrastructure Development | People & Skills in an Evolving Industry | River Cruise Outlook | Technology & Guest Experience 

Seatrade Cruise Awards 2025

Entries Are Now Open! 

Have you or your team made a notable contribution to the cruise industry over the past year that's worth celebrating? Share the achievement with us before 25 July 2025. Winners will be announced at Seatrade Cruise Europe on Wednesday 10 September! 

The best part, it is completely free to enter!

 

Expedition Cruising Whitepaper 2025

Download the Free Whitepaper Today


Seatrade Cruise’s 2025 Whitepaper, ‘The Future of Expedition Cruising: Sustainability, Innovation & Expanding Destinations’, researched and compiled by Liz Gammon, Seatrade Cruise Expedition Ambassador and cruise industry expert and advisor, compiles insights from conversations with CEOs, operators, field experts, tourism and destination representatives, and community workers.

seatrade CruiseReview June Issue

Seatrade Cruise Review

Download the June 2025 Issue Today

We are excited to invite you to read the digital edition of the latest issue of Seatrade Cruise Review.

Seatrade Cruise Orderbook 2025

Download the Orderbook Today


In these pages you will find latest information on cruise ship orders, capacity and delivery forecasts.

Meet with 60+ Cruise Line Brands, Including

Join us this September


EUROPE'S GATEWAY TO THE INTERNATIONAL CRUISE MARKET

Hamburg Is Where It All Happens

A thriving international metropolis with a storied maritime history and the current-day headquarters of major global shipyards, classification companies and cruise brands like Carnival Maritime, Hamburg is the undisputed business centre of the cruise industry for the region.

One of the largest cruise markets in the world, Europe ranks just behind North America in passenger numbers. If you want to connect with its cruise thought leaders and decision-makers, there has never been a better time than in Hamburg this year.

WELCOME TO HAMBURG

Where Business Meets Pleasure

Germany's largest port city brims with culture and nightlife. According to The New York Times, Hamburg ranks among the world’s top ten travel destinations. This maritime metropolis offers rambling municipal parks and brims with architectural greatness, an abundance of culture and nightlife beyond compare.
 

Online Publication

Seatrade Cruise News

Official Publication

Seatrade Cruise Review

Warning About Dubious Address Brokers

Dubious companies are currently trying to sell exhibitor and visitor lists of our trade fairs as well as entries in trade fair directories. Sometimes the logos of our events are even used illegally. Hamburg Messe und Congress GmbH (HMC) never passes on its exhibitor and visitor contact lists to third parties without express consent and has no business relationship whatsoever with these providers.

Our official partner for catalog and media entries as well as digital marketing is NEUREUTER FAIR MEDIA GmbH. All official service partners of the HMC can be found here: