Seatrade Europe Conference Programme 2019
Timetable 2019
Welcome Remarks
Mary Bond, Group Director, Seatrade Cruise
Keynote Address by CLIA
State of the European Cruise Industry
Moderator:
Mary Bond, Group Director, Seatrade Cruise
Speakers:
Felix Eichhorn, President, AIDA Cruises
Capt. Michael McCarthy, Chairman, Cruise Europe
Wybcke Meier, CEO, TUI Cruises
Gianni Onorato, CEO, MSC Cruises
Karl J Pojer, Chairman of CLIA Germany & CEO, Hapag-Lloyd Cruises
Gavin Smith, SVP International, Royal Caribbean Cruises Ltd
Lunch
Cruise Passengers Welcome - Balanced Tourism Solutions by SeaConsult & TRIAD
Developed out of a joint venture, SeaConsult and TRIAD offer an innovative two-step approach to solving the problem of overcrowding in destinations while at the same time improving the travel experience of cruise passengers.
The inspiring, green, innovative WelcomeGate creates an immersive welcome situation for cruise passengers on their way from aboard the cruise ship into the destination with the ultimate aim of increasing travel experience and awareness for the destination.
With the Azoul Travel App, based on a context aware location platform, tourists receive instant real time guiding through the destination, individually provided on their own mobile devices. The session will show how the complexity of a destination can be managed by combining real-time databases in a customer-friendly way. Want to find out more about these unique solutions? Join this session.
Speakers:
Marc Burgdorff, Head of Tourism, TRIAD Berlin GmbH
Prof. Lutz Engelke, CEO, TRIAD Berlin GmbH & TRIAD China Ltd.
Greener Cruising, sponsored by gmec
14:00 - 14:20: European Cruise Environmental Regulatory Update
This session invites industry expert, Ukko Metsola, to outline the environmental regulatory update in Europe and provide an overview on the implementation of specific requirements for both ports and ships.
Moderator:
Esther Mallach, Partner, Arnecke Sibeth Dabelstein
Speaker:
Ukko Metsola, VP, Government Relations, Europe & Asia-Pacific, Royal Caribbean Cruises Ltd
14:20 - 15:20: How Ships and Ports Adapt for a Greener Future
Focusing on ports and ships’ commitments to achieve environmental sustainability and the dynamics among each stakeholder, this session features practical case-studies on how the industry strives to be responsible followed by discussion on challenges that need to be addressed and how we can go above and beyond the regulations.
Speakers:
Claus Bødker, Director, Cruise Baltic
Arantxa Garcia, Head of Sustainability, Intercruises Shoreside & Port Services
Kathleen Pessolano, Director, Strategic Partnerships, Global Sustainable Tourism Council
Michele Francioni, SVP, Cost Efficiency & Process Improvement, MSC Cruises
Sacha Rougier, MD, Cruise Gate Hamburg
Hansjörg Kunze, VP Communication & Sustainability, AIDA Cruises

How Design Helps to Convey, Define or Create Brand Identity
Designers who thrive in the competitive cruise shipbuilding space share their stories on how they interpret brand values into design ideas and help to create unique identities for each cruise brand.
Speakers:
David McCarthy, Director of Marine Projects & Communications, AD Associates
Nahal Kadora, Deputy Project Manager, Tillberg Design of Sweden
Stefan Seidenfaden, Dipl. Ing. Interior Architect (FH), Junior Partner, Partner Ship Design
Trevor Young, Vice President, MSC Cruises
Moderator:
Tal Danai, CEO, ArtLink

Coffee Break
River Cruising in Europe: How to Cope with Safety and Sustainability Challenges
Topics which will be discussed during the session include:
• What are the current state and perspectives of the European river cruise industry?
• What is the current rivership shipbuilding and design trends and how can we make it more attractive for young demographics and families?
• What can be done to reduce the environmental footprint of rivership operations?
• How to optimise passenger handling at hotspot destinations?
• Updates to the safety regulations
• Challenges resulting from increased traffic on certain river sections and how to deal with them
• Crewing - how to source sufficient and motivated people on board and offshore?
• Development of the industry's European and overseas source markets
• New rivers and destinations - how can the industry grow off the beaten tracks?
Moderator:
Frederik Erdmann, Correspondent, Germany & River Cruising in Europe, Seatrade Cruise
Keynote address:
Ben Wirz, MD, Global River Cruises/Uniworld
Speakers:
Ben Wirz, MD, Global River Cruises/Uniworld
Guido Laukamp, CCO, NICKO Cruises
Alfred Hostmann, GM, Voyage Solution, Wärtsilä SAM Electronics GmbH
Monic van der Heyden, Commercial Manager Cruise, Port of Amsterdam
Rudi Schreiner,President & Co-Owner, AmaWaterways
Morning Coffee & Tea
Small is Beautiful - Does Size Matter? Catering for Smaller Ships in Ports and Destinations
Moderator:
Liz Gammon, Marketing Consultant & Industry Influencer
9:30 - 9:40: Case-Studies: How to Manage Small Ships Experience at Ports?
Speakers:
Susana Gutiérrez, General Manager, Malaga Cruise Port
Eva-Britt Kornfeldt, Director Cruise, Visit Svalbard & Visit Oslo
9:40 - 10:30 Panel Discussion
Speakers:
Susana Gutiérrez, General Manager, Malaga Cruise Port
Eva-Britt Kornfeldt, Director Cruise, Visit Svalbard & Visit Oslo
Justin Poulsen, VP, Strategic Pricing & Itinerary Planning, Silversea Cruises
Gina Dunnett, Director, Land Product Development, Azamara Club Cruises
Saskia Vrolyk, Senior Product Manager, Noble Caledonia
Rob Kritzman, Itinerary Planner, SeaDream Yacht Club
How to Design to Comply
One of the top challenges for marine interior designers is to stay compliant while delivering aesthetically pleasing design. Join the session to learn from designers' top tricks with examples on how beautiful design goes hand in hand with regulations and how to avoid common pitfalls.
Moderator:
David McCarthy, Director of Marine Projects & Communications, AD Associates
Speaker:
Andrea Brossa, Architect, De Jorio Design
Ioanna Kyriakou, Lead Architect, MSC Cruises
Carl-Gustaf Rotkirch, CEO, Helsinki Shipyard Oy
Joep Bollerman, Operations Manager Passenger Ship Support Centre, Lloyd’s Register

Coffee Break
Roundtable Discussion - How do We Create Effective Dialogue Among Cruise Lines, Ports and Cities ?
Industry expert, Luis De Carvalho, will chair this engaging session by examining two case studies which will be used during each roundtable discussion. The case studies for review include:
Case study 1: Top things to consider when establishing an effective cruise region(Click to download study)
Case study 2: Destination management – could the Dubrovnik model be the future?(Click to download study)
Each roundtable will be moderated by a senior cruise line executive who will lead and encourage discussion on the challenges faced by ports, cruise lines and cities, and how effective dialogue among stakeholders can result in successful outcomes.
Chairperson:
Luis De Carvalho, CEO, Bermello Ajamil & Partners Europe
Table Moderators for Case Study 1:
1. Emilio Freeman, VP Destinations & Revenue Management, SeaDream Yacht Club
2. Federico Bartoli,Itinerary Planning Director, Costa Crociere
3. Frédérique Patry, Manager Itinerary Planning, Silversea Cruises
4. Martin Lister, Head of Itinerary Planning & Destination Experience, Fred. Olsen Cruise Lines
5. Helen Beck, VP International Sales and Marketing, Crystal Cruises
Table Moderators for Case Study 2:
6. Elisabetta De Nardo, VP Port Development, MSC Cruises
7. Adam Sharp, Head of Business Development – EMEA, Royal Caribbean Cruises Ltd
8. Remco Buis, SVP - Port Operations & Development, Carnival Maritime GbmH
9. Michel Nestour,VP, Carnival Corporation & plc
10. Sandra Weir, VP Destination Development and Government Relations, Norwegian Cruise Line Holdings Ltd
Guest Moderator:
Airam Díaz Pastor, President, MedCruise & Commercial Director, Port Authority of Santa Cruz de Tenerife
Lunch
CLIA Executive Partner Program Briefing
Speaker:
Bo Larsen, SVP Strategic Partnerships, CLIA
Sustainability with a Twist – How to Future-Proof the Cruise Sector from a Recruitment, Talent Pipeline and Business Leadership Perspective
Moderator:
Thomas Mielke, MD, AETHOS Consulting Group
Speakers:
Amaury de Williencourt, National Manager France & Monaco, Intercruises Shoreside & Port Services
Hans Lagerweij, President, Albatros Travel
Adam Sharp, Head of Business Development – EMEA, Royal Caribbean Cruises Ltd
Per Bjornsen, Director, V.Ships Leisure
How Technology Innovation is Shaping the Cruise Experience
Moderator:
Adam Coulter, UK Managing Editor, Cruise Critic
Speakers:
Bernd Richter, Senior Manager CRS, Rescompany System Ltd
Ingo Soerensen, Area VP, Global Cruise Sales, Oracle Hospitability
Richard McKinney, President of US Operations, RebelRoam
Coffee Break
The Future of Expedition Cruising in Europe
Moderator:
Liz Gammon, Marketing Consultant & Industry Influencer, LizGammon.com
Speakers:
Hans Lagerweij, President, Albatros International
Íris Hrund Jóhannsdóttir, Project Manger, Port Agency of Gára
Timothy Littley, Senior Director, Deployment & Itinerary Planning, Seabourn Cruise Line
Eva-Britt Kornfeldt, Director Cruise, Visit Svalbard & Visit Oslo
Exploring the Terminal of the Future
Moderator:
Mark Robinson, CCO, Global Ports Holding
Speakers:
Figen Ayan, VP - Cruise Operation, Galataport Istanbul
Mark Ittel, SVP Ports and Maritime, Bermello Ajamil & Partners Europe
Miguel Reyna, AVP Commercial Dev. & Construction , Royal Caribbean Cruises Ltd
Elisabetta De Nardo, VP Port Development, MSC Cruises
Morning Coffee & Tea
Top Tips to Create ‘Experiential Shorex’
• Shorex marketing - How to make your shorex stand out from the crowd and keep ahead of the competition
• Sustainability - How to translate sustainability into a land-based programme?
• Improving shorex experiences through digitisation and technology
• The strategy behind product development - covering research platforms, timeframes and the decision-making process behind launching new products based on brand objectives
• Tour guides and local resources - How to tackle the challenges of tour guide shortages? How do you adjust to the volume limitations on marquee attractions?
• Authenticity of experiences vs larger ships - the value of creating authentic experiences ?
Moderator:
Carmen Morosan, Global Shorex Manager, Intercruises Shoreside & Port Services
Speakers:
David Vass, SVP Worldwide Cruise Business & Operations, Abercrombie & Kent Destination Management
Beatrice Capilli, Senior Manager Destination Experiences, Silversea Cruises
Elena Vlad, Director, Shore Excursion Product Development & Operations, Holland America Group
Jean-Pierre Joubert, Head of Shore Excursions, MSC Cruises
Lightning Pitch: What’s New at My Port/Destination
Moderator:
Mary Bond, Group Director of Seatrade Cruise, Informa Markets
Judging Panel:
Zeljka Galik Cimic, Product Development Manager–Ocean Cruises, Scenic Cruises
Juan Trescastro, Senior Director, Itinerary, Destination and Government Relations, Virgin Voyages
Emilio Freeman, VP Destination, Revenue Management, SeaDream Yacht Club
Janina Graf, Contracting Manager, TUI Cruises