Seatrade Europe, the leading trade show for the European cruise and river cruise industry, closed successfully on 13 September 2019, showing that growth in the European cruise market is showing no signs of slowing.
“As both a cruise destination and passenger source market, Europe continues to show its strength. Throughout 2016, the region held an 11% share of all deployed capacity and saw over 6.6 million Europeans take a cruise themselves,” said Andrew Williams, Group Brand Director, Aviation & Maritime Group, UBM EMEA.
Sustainability and environmental responsibility was kept at the forefront throughout the event as delegates were invited to witness the first virtual keel laying ceremony by Carnival Corporation for AIDAnova, the world's first fully LNG cruise ship. To much applause, Arnold Donald, President and CEO, Carnival Corporation and key brand leaders, celebrated this landmark occasion.
More than 5,000 participants visited the high-class exhibition where over 260 exhibitors from over 40 nations, including numerous companies new to cruise, showcased their products and demonstrated innovations on the exhibition floor. From shipbuilders to tour organisers and from interior outfitters to entertainment specialists, all relevant segments of the cruise value chain were represented at Seatrade Europe. Also in attendance were over 270 cruise line executives including senior buyers, planners and key decision makers from Europe's ocean and river cruise lines.