Conference Programme 2009
Key: 
Cruise 
River Cruise
Tuesday 15 September
0900-1130hrs Morning Session
Welcoming remarks:
Christopher Hayman, Chairman, Seatrade
Bernd Aufderheide, President & Chief Executive Officer, Hamburg Messe und Congress GmbH
The State of the Cruise Industry in Europe
How Europe is responding to current market circumstances both as a destination and as a source market. Finding the balance between load factor maximisation and price integrity. The proliferation of new products and national brands. How far and how fast can cruising grow in Europe?
Keynote address:
David Dingle, Chairman, European Cruise Council and Chief Executive Officer, Carnival UK
Participants will include:
Michael Bayley, Senior Vice President, International, Royal Caribbean International, Celebrity Cruises and Azamara Cruises
Michael Thamm, President, AIDA Cruises
Pierfrancesco Vago, Chief Executive Officer, MSC Cruises
Richard J. Vogel, Chief Executive Officer, TUI Cruises GmbH
1500-1700hrs Afternoon Sessions (running concurrently)
Cruising for the Affluent Consumer
Europe's traditional strength in the upscale segment of cruise and river cruise markets has been re-affirmed through investment in new capacity, to meet demand from the baby boomer generation. What are the strategies chosen by the different luxury brands in responding to present market conditions?
Participants will include:
Sebastian Ahrens, Managing Director, Hapag Lloyd Cruises
Konstantin Bissias, President, Sea Cloud Cruises GmbH
Amerigo Perasso, President & CEO, Silversea Cruises Ltd
Peter Shanks, President & Managing Director, Cunard Line
Stefan Shillito Managing Director, The Sovereign Cruise Club
Moderators:
Christopher Hayman, Chairman, Seatrade
Tony Peisley, Cruise Industry Analyst and Author, 2020 Vision: New Focus for the Global Cruise Industry
Regulation: Challenges for Shipping
The implications for the world cruise fleet of the SOLAS deadline in October 2010. The challenge to contain operating costs and environmental debate: cold ironing, emissions control, waste management and energy saving solutions.
Participants will include:
Allan Bentley, Director, Enviromar Consulting Ltd
Michael Crye, Executive Vice President, Cruise Lines International Association (CLIA) (panellist)
Jochen Deerberg, Owner & Chief Executive Officer, Deerberg-Systems GmbH
Vesa Marttinen, General Manager, STX Europe Lifecycle Services
Han van Midden, Senior Consultant, Policy Research Corporation
Andrea Zito, Chief Operating Officer, V.Ships Leisure SAM
Moderator:
Tom Strang, Vice President, Policy & Regulation, Carnival Corporation & plc and Chairman, Environmental Sub-Committee, European Cruise Council
Wednesday 16 September
0900-0950hrs Seatrade Lecture
Entertainment and Lifestyle Trends
Presented by Professor Peter Wippermann, Founder and Shareholder of
Trendbüro - Consultancy for Social Changes, Professor Communicationdesign, Essen, Germany
Cruise lines always live with the pressure of creating a new and trendsetting holiday experience for their passengers. Cruise ships are built many years before they start their first journey and designers have to foresee future trends and social developments in order to keep up to date. Get inspired by the ideas and theses of a professional consultant on social trends, and join him in a journey into the future.
(NB: This lecture was presented in German with simultaneous translation in to English)
1000-1230hrs Morning Sessions (running concurrently)
The State of the River Cruise Industry
A review of the fundamentals of the river cruise sector as it continues down the path to raise its profile and take its rightful place as a potent force in Europe's leisure industry.
Participants will include:
William Gibbons, Director, Passenger Shipping Association
Torstein Hagen, Chairman, Viking River Cruises (panellist)
Guido Laukamp, Senior Vice President, European Marketing & Sales, Viking River Cruises & Managing Director, Viking Flusskreuzfahrten GmbH
Wolfgang Lüftner, Owner, Lüftner Cruises
Rudi Schreiner, President, AMA Waterways
Robert Straubhaar, President, IG RiverCruise, and Chief Executive Officer, River Advice Ltd
Moderator:
Christopher Hayman, Chairman, Seatrade
Shipbuilding & Refurbishment
The balance of relations between cruise lines, shipyards and suppliers in the newbuilding cycle and the emergence of refurbishment as a billion dollar business. Safe Return to Port for newbuildings.
Participants will include:
Didier Chaleat, SVP, Director Marine West Zone, Bureau Veritas
Kevin Douglas, Vice President, Technical Projects – Newbuild, Royal Caribbean Cruises Ltd
Werner Lüken, Managing Director, Lloyd Werft
Eero Mäkinen, Senior Vice President Marketing, STX Europe Cruise & Ferries
Jean-Bernard Raoust, President, Barry Rogliano Salles
Moderator:
Robert Jaques, Editor, Seatrade Magazine
Hotel Operations at Sea Hospitality at Sea Forum
• Outsourcing
• Dining Strategies for the Contemporary Market
• Sanitation, Health and H1N1 Influenza
• Crewing and Quality Control
Participants will include:
Michael Crye, Executive Vice President, Cruise Lines International Association (CLIA)
Philippe Faucher, Director of Operations, Apollo Ships Chandlers
Erling Frydenberg, President, Global Cruise Division, Executive Search International (panellist)
Hans Hesselberg, Vice President, Hotel Operations, Costa Crociere SpA
Ralf Hübner, Vice President, Hobart Europe
Peter Wippermann, Founder and Shareholder, Trendbüro
Moderator:
Tony Peisley, Cruise Industry Analyst and Author, 2020 Vision: New Focus for the Global Cruise Industry
1500-1700hrs Afternoon Sessions (running concurrently)
River Cruise Operations and Itineraries
A profile of a European river cruise operation, looking at operating costs, crewing issues, hotel services and supply systems etc. River cruise itineraries a nd shorex programmes: the potential for development in Europe.
Participants will include:
Thomas Bogler, Vice President Nautical & Technical Operations, Viking River Cruises AG
Bea Eering, Business Development Director, Intercruises
Jens Huhse, Owner, Cruise Advance
Gerhard Skoff, President, Danube Tourist Commission
Daniel Thiriet, Managing Director, sea chefs Cruise Management GmbH
Moderator:
Frederick Naumann, Head of Corporate Relations & Public Affairs, Sartori & Berger (GmbH & Co. KG)
Finance for Passenger Vessels
Changing requirements in today's market environment. Development of capital markets. European shipping policy and its impact on financing structures. KG structures. The importance of institutional investors and their possible influence on the consolidation process. The structuring of debt financing. Tonnage tax and flagging issues.
Participants will include:
Mark Long, Global Head of Transport, Shipping, Services and Offshore, HSBC Bank Plc
Thomas Ritter, Managing Partner, Hamburgische Seehandlung
Günther Strunk, Managing Director, Strunk-Kolaschnik Steuerberatungsgesellschaft mbH
Henning Winter, Former Member of the Executive Board, Deutsche Schiffsbank
Moderator:
Helge Grammerstorf, Managing Director, SeaConsult HAM GmbH
Procurement Panel Hospitality at Sea Forum
As the cruise and river cruise fleet expands, and as the quality and diversity of the onboard experience increases, the need for top quality suppliers continues to grow. This session will introduce existing and prospective hotel department and food & beverage suppliers to the opportunities offered in supplying the cruise, river cruise and ferry sectors.
Topics for discussion will cover what the cruise industry needs from its suppliers in terms of price, quality, volume, the logistics of delivery, reliability, consistency and packaging.
The panel will comprise cruise line representatives from different segments of the cruise market, each of whom will outline the essential characteristics of a long term supplier partner. This will be followed by an interactive discussion and a question & answer session.
Participants will include:
Tom Beeck, Director, Europe Supply Chain, Royal Caribbean Cruises Limited
Giancarlo Coletta, Purchasing Director, Grimaldi Group, Naples
Charles Rae, Director of Cruise & Ferry, Skopos Design Ltd
Enrico Borniotto, General Manager, MSC Italcatering
Moderator:
Tony Peisley, Cruise Industry Analyst and Author, 2020 Vision: New Focus for the Global Cruise Industry
Thursday 17 September
0900-1200hrs Morning Session
Itineraries and Destinations
Part one
The outlook for deployment in Europe
As Europe continues to attract more cruise capacity, the itinerary offerings will continue to widen. What is the likely pattern of development over the next five years and what impact will this have for ports and destinations?
Participants will include:
Russell Daya, Director, Marine, Port, Security Operations & Maritime Affairs, Disney Cruise Line
Dick de Graaff, Vice Regional Chairman, European West Coast, Cruise Europe, & Council Member, Atlantic Alliance
William Gibbons, Secretariat, cruiseBritain
Crystal Morgan, Director, Market Planning, Development & Itineraries, Princess Cruises
John Tercek, Vice President, Commercial & New Business Development, Royal Caribbean Cruises Limited
Part two
Global itineraries for European brands
European brands are expanding their global itineraries in the Caribbean, Asia, the Middle East Gulf and beyond. What are the drivers of this trend and where will it lead?
Participants:
Mohammed A. Al Ansari, Head of Licensing and Classification Tourism Activities, Qatar Tourism and Exhibitions Authority
Hamad M. Bin Mejren, Executive Director, Business Tourism, Department of Tourism & Commerce Marketing, Government of Dubai
Elisabetta De Nardo, Port Operations Manager, Costa Crociere SpA
James Duguid, Managing Director, Saga Shipping
Felix Eichhorn, Vice President, Yield Management & Flight Operations, AIDA Cruises
André Pousada, Executive Vice President, ABREMAR
Soha Al Fadl Moussa, Head of Promotions and Organising Abroad Exhibitions, Qatar Tourism and Exhibitions Authority
Giovanni Spadoni, President, MedCruise Association, and Technical & Commercial Director, Port of Livorno 2000 srl
Moderator:
Christopher Hayman, Chairman, Seatrade